It depends on what you’re buying. If you’re buying it for its intrinsic value in a certain trade then yes, saffron makes financial sense. And a lot of people are buying saffron because it appears to be a really good investment in the markets.
If you’re just paying for the novelty and the taste then the answer is a resounding no.
And this is why I’m convinced that the saffron craze is a marketing stunt. People buy saffron because it is a powerful, ancient magical plant that can affect how we think, how we think about money, how we think about our personal finances and how we think about life.
It’s not about the substance of the saffron
The fact is that we don’t actually know much about what it is the saffron is used for. In fact, the main point I’d like to make here is that the “saccharine, sweet, fragrant aroma of this plant is a byproduct of a process that turns the plant fibres into a liquid, a sort of white sugar.”
You may not know that many other plants contain a sugar-like substance. The sugar from coconut also makes chocolate. The substance in the papaya is a binder that, when mixed with water, forms a thick paste that gives it its distinctive flavour.
These substances aren’t the most interesting elements in a plant that only contains four primary components. They may, however, be responsible for their amazing qualities. We will look more closely at the saffron and other plants in the following sections.
The beauty of the saffron craze is that it’s a marketing stunt designed to get people thinking that the whole notion of an old fashioned “spice” that makes you think of eating some fried food when you’re too lazy is ridiculous.
Saffron and the mind
It took me the better part of a decade to learn that saffron was actually a plant that produces a substance found in many other foods. After I did that I thought I’d spent way too long reading about food. If a plant, like saffron, was going to affect my everyday thinking I should have done some research years earlier.
A couple of my friends mentioned that they noticed the effect of the saffron smell on the people they knew who were doing meditation. These were women from the suburbs of Sydney.
When they’d sit near a garden or a tree covered
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